Battling negative content is often the focus of many of our clients. It can be that a single review is having a large impact on public perceptions of your company, as well as on your sales. While removing the negative content can be beneficial, another way to address the problem is to focus on PR. PR, or Public Relations, is a way to promote your company to the public in a positive light. Quite often negative content has a higher impact when there is no other side to the story. By promoting your company to major publications and getting the word out to local and online media sources, you can change the way your company is viewed.
